
Datalogic ADC, Inc. Confidential Proprietary Information CM-MAGELLAN800i-EN
REVISION B Page 6 of 6
Special Competitive Section: Competing Against 2D Full-Array General Purpose Handheld Scanners
Symbol DS6700, Honeywell 4600r, Honeywell MS1690 Focus, Honeywell Xenon 1900
As imaging technology matures, full 2D handheld scanners come down in price, and 2D bar codes (like PDF417) migrate into retail point-of-
sale applications, the Magellan 800i imager will be competing against all of these scanners more and more. Today’s full 2D handheld
scanners are generally more expensive than the 800i imager (handheld readers usually require hands-free stands or bases) and
compromise 1D label performance in favor of point-and-shoot omnidirectional 2D label scanning. The greater the variety and quantity of 2D
bar codes in any given application, the more appealing these scanners will be. The 800i imager is optimized to read 1D/2D bar codes in
retail environments on the counter, completely hands-free. Typically, the 800i imager will excel in applications where the items being
scanned are more efficiently handled and presented to the scanner instead of using a handheld scanner.
Datalogic Advantages:
The Magellan 800i imager is optimized to scan both 1D and 2D bar codes totally hands-free. Full array 2D imaging scanners have
been optimized more for handheld scanning than on-counter presentation scanning. Throughput testing consistently shows 2D
handheld scanners to be significantly slower than any of Datalogic ADC’s presentation scanners, including the 800i imager. In
addition, for hands-free use, all of the 2D handheld scanners must be put into a bulky stand or base which adds cost, weight, and
requires more valuable counter space at the point-of-sale.
Scan volume optimized for either ‘sweep’ or ‘presentation’ style scanning. Full 2D imaging scanners will struggle to read bar
codes when they are ‘swept’ in front of them. This forces cashiers to change their scanning technique to match the scanner and
ultimately slows cashier productivity. In fact, ‘motion tolerance’ is a big problem for 2D handheld scanners, but not the case for the
800i imager.
The 800i imager is ready for hands-free use out of the box. Full 2D handheld readers have to be programmed for hands-free
stand mode. In addition to this additional programming, many of the label detection methods used for ‘stand mode’ by the 2D
handhelds are very slow. These scanners are designed to be triggered and aren’t optimized for hands-free use.
The 800i imager is compatible with Datalogic ADC’s value added software featuring host diagnostics and host download for
improving store operations and customer satisfaction.
The 800i imager comes with a versatile integrated tilting stand that can be fix-mounted. All of the 2D handheld hands-free stands
do not allow the scanner to be locked into the stand for a fixed scanning application. This can comprise safety depending on the
application.
The 800i imager’s footprint is much smaller, saving valuable revenue producing counter space over any of the 2D handheld
hands-free stands.
A Magellan hands-free scanner allows store associates to focus more on customer service since they do not have to touch the
scanner most of the time.
2D Handheld Advantages and How to Compete:
While Datalogic ADC designed the Magellan 800i imager to be picked up for handheld use, some customers may prefer handheld
ergonomics, particularly if they have a significant portion of larger or awkward sized items. In this case, a Datalogic handheld
scanner may be a better option.
Most of the 2D handheld scanners will have a longer depth-of-field on UPC/EAN/JAN labels. This can actually be a problem in
small POS environments causing the cashier to constantly position the scan volume to avoid unintentional item scans. Most
cashiers scan items very close to the scanner rather than farther out in the scan volume when scanning hands-free. The 800i
imager’s precise scan volume has been optimized for small to medium POS applications.
Handheld readers are typically rated for higher (5 ft or 6 ft) drop specifications. The 800i imager is rated for multiple 1.2 m / 4.0 ft
drops to concrete which is sufficient for its intended use on the counter.
In some areas, these products have as much as a five year warranty. The 800i imager can be sold with an extended warranty
contract or a Datalogic handheld with the same warranty period can be used.
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